This should be studied by anyone interested in learning about and defending against/countering modern manipulative techniques used often (sometimes unwillingly/knowingly) by family, friends, and then also, with intent like psyops by the government etc...
So go to the section of the page that discusses Social Influence. The rest is irrelevant to this topic. Click around, learn some shit.
Brief excerpt from one of the links: "The comparatively young science of social influence, however, can trace its roots to the second world war, when a social psychologist named Carl Hovland was contracted by the U.S. Armed Forces to bolster the morale of soldiers. President Roosevelt was concerned that Americans would lose the will to fight after winning victory in Europe. It was Hovland's job to motivate soldiers to continue fighting against Japan. Since World War II, social influence has become a vastly expanding field of study devoted to discovering the principles that determine our beliefs, create our attitudes, and move us to action."
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Thanx, it was sent.