Saturday, September 27, 2008

Interesting Note Bout Climate Change And What Google Is Doing About it

At Grist.org they have a saying about climate change: "A frog in water doesn't feel it boil in time. Dude, we are that frog."

It isn't very Googley to stand on the sidelines – whether the challenge involves search, apps, or clean energy. So we're working to be part of the solution. Specifically, we have embraced the challenge of developing a gigawatt of renewable electricity that is cheaper than electricity from coal – in years, not decades.(We call it REC. Not only is it a cool, nerdy name for the project, it breaks HTML pages everywhere.) - Damnit, it even broke mine...GR

In ten years, we envision a cleaner, greener world -- running on wind, solar, and steam - with clean cars plugged into a clean grid. But for that vision to become real, the technologies to power it will have to be economically competitive -- otherwise they won't scale. So we are focusing much of our effort on technology innovation to drive down the costs of key renewable technologies. We are fundamentally optimists -- we believe that when innovative people focus on the right problems, they can find solutions. And when renewable energy is cheaper than fossil-based alternatives, and when plug-in hybrids are as cheap as traditional cars, they will take off in the marketplace. Source: Google Blog
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